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It is believed that the economic crisis the country real estate market is healthier, in fact, filtering the liquid supply from non-liquid. And in the economy and business class today selling high-quality proposals - with a clear positioning, with an adequate price. Everything else - like a dead weight hanging from developers. And what about the segment of real estate?

- First of all: let us not use the word "elite real estate," the elite may be the horse cars. But I prefer to divide the housing into three classes: economy, business and de luxe. Yes, the crisis has brought to market changes and expensive, exclusive suburban real estate. Projects that fall short on quality to the category de luxe - where there is no unique concept of development, there is no first-class service, but at the price declared maximum - now simply not for sale. Perhaps no such object has not been implemented in the primary market for 2011. In these projects, luxury sales are, though, of course, and there has been some reduction in demand. This situation, incidentally, is paradoxical: given the number of indirect factors (increased sales luxury cars, expensive apartments), the number of acquisitions of country objects de luxe class should, in theory, grow - always has been. But in practice this does not happen ... - What is the current buyer's exclusive suburban real estate? Who are willing to pay $ 1.5 million for homeownership? - They are owners or co-owners of medium and large businesses - in construction, manufacturing, telecommunications, autosales, and successful athletes. I note that over the past decade portrait of a buyer of expensive houses has changed radically. Previously, customers were interested in three things - location, area of home ownership and, of course, price. Now our customer is looking at a whole set of qualities, he is interested in everything - from design solutions to the nuances postservisnogo maintenance of the property. The client comes to us with their legal, construction department - with him was difficult but interesting work. - By the way, who is engaged in service-built villages in the expensive segment? Professional managers in the country market now is not so much ... - We do serve their projects. For this purpose, a special company - "PetroStil-comfort." Actually, I think for developers who have an exclusive real estate service - it is a good source of income. Because these homes are sold slowly, for several year, so we need to have additional sources of income.

- Buyers of luxury objects initially know what will be monthly payments for utilities? - Yes, this is one of the first questions they ask. The amount of payment may vary significantly depending on the number of households in the project, the amount of their own infrastructure. In our projects cost the owner of the service ranges from 15 to 40 thousand rubles. a month. - In your last project, the village of Honey, will have its own swimming pool. Customers are willing to keep it? - You know, for the developer is very important to ensure that the "golden mean" in terms of filling the village of infrastructure - shortfall, as well as sorting may adversely affect the project-level de luxe. As for the pool ... We have long counted all, take into account the experience of previous projects and, eventually, they decided that in this case it will be in demand. - All cottage villages of de luxe class appear in the north - in the Spa, the Vyborg district of St. Petersburg, the northern part of Vsevolozhsk district of Leningrad region. And the south, it turns out, developers are not interested in dealing with expensive projects? - The northern regions are always perceived as the most expensive and prestigious. But by and large there are very few existing homogeneous zones, where there is a high-level villa communities. Villages of de luxe class side by side with comfort-class projects and even irregular buildings of different levels. In addition, in the same resort area is now just the trouble with transport accessibility. South is not so much built up, so it is here that over time can form homogeneous areas for wealthy buyers. In particular, I believe, underestimated the southern coast of the Gulf. We now advise a company that realizes there is the construction of cottage village. In the summer he should enter the market. - "PetroStil" is a property developer, construction company, manages the settlements, and now consulting. Are you planning to create a diversified holding? - We want and we can provide any service connected with the suburban real estate. Our company is engaged in real estate activities and when customers want to sell their existing property. Implementation of cottage settlements de luxe - the main vector of our development, but there will be other projects, including more affordable segments. - Do you mean your joint project with RBI - Karela Hills in Mistolovo (a village in the rural settlement Bugrovskom Vsevolozhsk district. - Ed.)? - Including his, but he will be a different - Mistola Hiils, we decided to focus on the brand. - What is housing will be built there? - The project involves construction of 171 low-rise residential home comfort class, it is more than 1.4 thousands of apartments ranging from 35 to 180 kV. m. More details can not yet tell. - Do you have a large land bank? - We do not keep yourself from a lot of ground, as it is, in fact, the freezing of funds. We have several sites for the next projects, all of them are in preparation.

- What are the prospects of suburban real estate market class de luxe? - I think this market will develop slowly, but fairly stable. I am pleased that today more clearly delineated criteria for exclusive accommodation. The market is naturally discarded the fact that only pretends to be "better", but actually is not. These objects de luxe class, by definition, can not be much. But those that are under construction, will certainly find a buyer. According to analysts, "the St. Petersburg Real Estate", the total area of housing in buildings under construction is 5.53 million sq ft, the percentage of unsold apartments - 43%. The volume of supply - 2,38 million square meters. Average prices of mass consumption rose during the quarter at 3.14% - slightly above inflation. Launch of new facilities although somewhat slower (compared to the second quarter), but it was quite a decent number: 641 000 square meters. That is, the market structure is quite balanced and sharp changes in demand do not seem to imply. However happened in July and August-September, the citizens have contracts for 740 000 square meters of housing. This is 42.3% more than in the second quarter. Data on the market of new information, confirmed by the Office of Rosreestra in St. Petersburg in September on the secondary market have been registered for more than 10 200 transactions of sale and barter. (Normal level - 6-7 thousand.) And this is related to the phenomenon: in the opinion of experts of the company "Otdelstroy", about a third in the primary market transactions take place simultaneously with the sale of the old apartment. But in October, figures on the "secondary housing" returned to normal. A marked increase in demand in the third quarter, say developers themselves. In "LenSpetsSMU" sales during this period increased by 22%, the average transaction value increased by 12.4%. The substantial increase in transactions mark GDSK, "Otdelstroy" in companies' Glavstroi-Petersburg "," City ", etc. State tax or financial gifts to the citizens did not do, as there is no reason to suppose that St. Petersburg suddenly increased revenue or suddenly worsened "housing problem". Reasons for "peak" performance of the third quarter are in the areas of finance and consumer psychology. Previous review "NP" so called - "Money market swing" (see number 34 this year). That rocked ... Fortunately - for long. Financial factor This summer, mortgage rates at most banks have reached the minimum values. Eased the requirements for borrowers, but on the whole mortgage has become even more comfortable than before the crisis. Deposit rates also declined, which made less attractive "savings" scenario of behavior. Earlier this year, the Central Bank financiers have assumed that means people's bank accounts for the year will increase by 22-25%, now estimated potential growth of 11-12%. In the whole country before August events the situation looked balanced: some citizens borrowed about the same as others put off in savings. In Moscow and St. Petersburg, the first signs of a consumer boom. Elena Shevelev, Deputy Regional Coordinator Rosbank in St. Petersburg, said: "We analyzed our data bank: a monthly amount of the contributions from the population reached 300 million, and loans - 1 billion 150 million rubles. It can be concluded that the population as a whole feels calm, ready to take new loans and tends to go more money to spend than save. " During the first half of St. Petersburg took the banks are four times more money than was attributable to deposits. During the first six months of 2011 mortgage loans have issued 7800 in St. Petersburg families - the same as for the entire 2010-th. For the nine months - 13 746 credits, if measured in money - three times more than during the same period of 2010! And a substantial portion of these loans has fallen to new construction. According to specialists of "Norman", in the autumn of 2011 the share of credit transactions in the sector amounted to 40-45% of new buildings. For a variety of objects it ranges from 25-30% (the "New Okkervil") up to 55-60% (the objects of "Northern City"). Following the decline of the U.S. credit rating (in August) and the beginning of a noisy debate debt problems of the EU (in September) have become more prominent small private investors. It is also clear: the risks in the stock and currency markets has increased dramatically, and the apartment - it is flat. Someone sooner or later come in handy ... A cold shower

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